Campus France, a public institution in charge of the promotion of French higher education abroad, has launched a new media campaign to attract international students to France.
The global campaign features 20 alumni and international studentsfrom countries such as Germany, South Korea, Mexico and Senegal, with popular slogans including en France, on prend soin de vous, jai choisi la France pour faire mes tudes suprieures, et vous? and rendez-vous en France.
Communications Director at Campus France Florent Bonaventure said that students and alumni on the basis of a call through their France alumni network, which brings together 320,000 alumni from French higher education institutions.
He added that alumni and student ambassadors have the first-hand experience of higher education institutions in France. They are real promoters of French institutions both to their peers and friends. Alumni, similarly, are the ideal ones to play the role of demonstrating that they are offered good jobs from across the world.
These representatives came from a range of different backgrounds from various disciplines and institutions to show the diverse educational offers in France.
The campaign has been launched with the primary objective of retaining Frances spot among the top study destinations in the world. It is also to meet the goal set two years ago by Bienvenue en France to attract 500,000 overseas students by 2027.
As per Key Figures 2020 report by Campus France, France welcomed 358,000 international students in 2018/19, accounting for a 21% increase compared to the last five years.
Despite the increase in numbers, France has suffered due to the appeal of English as the mode of instruction along with the emergence of new study destinations.
In 2020, there has been a 25% drop in the number of student visas issued with only 65,000 granted at the beginning of this year.
Also, the country has witnessed a limited decrease in student mobility of nearly 20%, although the number of incoming students differed with respect to the region of origin.
About 50% of American and Asian students did not come to rance at the beginning of 2020/21 academic year, while the number of students from Africa did not change. Students from Asia and America, may have, however, registered and begun their studies remotely. Also, the number of North African and Gulf students increased during this academic year.
Bonaventure said that although the Covid-19 pandemic has made the future unpredictable, Bienvenue en Frances clear target will help ensure that student mobility will return to normal.
He further mentioned that the new campaign is to indicate that France is eager to welcome prospective international students and that French institutions do care about them. The government is also working towards attracting international students from across the globe.
The campaign will be initiated at 259 spaces and branches of Campus France in 127 countries, which will run for one year. It has also been translated into Spanish and English and offices of Campus France also have the option of translating into regional languages, if necessary.
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